18 October 2010
The new Mitsubishi ASX Diesel Sport is the most fuel-efficient Small Lifestyle Vehicle in New Zealand, winning the class in the AA Energywise Rally.
"The excellent result proves that diesel technology is really coming into its own," said driver and Mitsubishi Motors technical services manager Lloyd Robinson. "The ASX engine features world-first variable valve timing in a diesel passenger car; the result of a collaborative focus to extract maximum potential from the fuel.
"There is a huge amount of development going into diesel engines," said Mr Robinson. "Mitsubishi Motors and sister company Mitsubishi Heavy Industry have been developing this engine for some time and they've done an exceptional job. It is very fuel efficient with low carbon emissions and, at the same time, strong and powerful - consumers no longer have to compromise between efficiency and power."
The rally took competitors from Auckland to Wellington and back over four days, covering 1,780 km over a variety of roads. The ASX Diesel Sport used slightly over a tank and a half (95 litres) of fuel at a cost, including Road User Charges, of $195.30 or 0.11 cents / km.
In winning the class, Mr Robinson bettered ASX's 5.9L/100km factory fuel use figure by 8.65% and the stated 155g of CO2 /100km by 9.42%. At the finish line he'd averaged 5.4L/100km and 140g/100km over the event.
The ASX was revealed to the New Zealand market in August and has enjoyed buoyant sales, capturing the imaginations of consumers in a range of segments. Mitsubishi's head of sales and marketing strategy Daniel Cook says ASX has appealed to lifestyle-focused customers.
"ASX complements many New Zealand lifestyles perfectly," said Mr Cook. "It's highly fuel efficient without compromising driving enjoyment and the slightly raised seat configuration, together with a good dose of off-road capability, delivers versatility to meet many needs.
"To-date, in a difficult market, it has been very well received and the Energywise Rally result reinforces the exceptional value ASX delivers."