|Pita Pit is a rapidly expanding, healthy, quick service restaurant franchise that was founded in Canada in 1995 with the goal of offering quality, healthy, fresh food - fast! With a friendly, informal atmosphere and a varied and tasty menu Pita Pit has arrived in New Zealand and is quickly becoming a hit!
While Kiwi Chris Henderson was overseas, he discovered Pita Pit and became a regular customer at his local Pita Pit in Mammoth California. Together with his friend and business partner, Duane Dalton they decided to bring Pita Pit back home to New Zealand and set up the franchise.
Pita Pit International has invested heavily in establishing a unique and attractive brand which Chris and Duane wanted to uphold in New Zealand. To help them promote and generate awareness of their business and brand, they purchased three new Mitsubishi vehicles supplied by Bay City Mitsubishi. These included a stylish Triton Ute, sophisticated ASX and the compact eye catching I-Car. Acting as mobile billboards, the Pita Pit is promoted everywhere these vehicles go.
This is proving to be a cost effective means of advertising for Pita Pit as the Mitsubishi vehicles are used daily. Starting bright an early in the morning, they fight their way through rush hour traffic, providing viewing pleasure for those sick of the same old billboards that have been up for the past few weeks. These same vehicles with their big bold branding also work well parked out amongst the hungry lunch crowd and the I-car is prominent around the city as it delivers school lunches.
These striking vehicles are a piece of the marketing mix for Pita Pit. They act as three sided moving billboards, advertising the business 24 hours a day, wherever they go.
They have been amazed by the spaciousness of the I-car, and due to its compact design it is great for city driving.
The Triton was a popular choice due to its striking appearance and 5 star safety rating. Not only does it look good, it is also a safe and practical vehicle for driving the family around in on the weekends.
Packed with features, the unique ASX stands out in the crowd. The light weight, compact bodied SUV offers the functionality and compact size of the hatchback with the utility and style of an SUV. Fuel economy and safety were also important when choosing a vehicle and the ASX was able to deliver on both with its 4 star safety rating and fuel efficient 2.0L MIVEC petrol engine.
They vehicles also come with the Mitsubishi Diamond Advantage Warranty which is New Zealand’s best new car warranty. 10 year/160,000 Powertrain Warranty, 5 year/130,000 New Vehicle Warranty and 5 year/130,000 Roadside Assist.
At Bay City Mitsubishi we are passionate about business! So if you’re considering purchasing a vehicle for your business needs, we would love to hear from you and help in any way we can in finding a suitable vehicle option that suites your requirements and lifestyle.