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Diamonds show fastest growth

Mitsubishi is New Zealand’s fastest-growing mainstream car and light-commercial vehicle marque.

“In every year since 2009 more owners have chosen a Mitsubishi than in the previous year,” says Daniel Cook, the company’s head of sales and marketing strategy.

He underpins the New Zealand distributor’s results on the Diamond Advantage warranty, helping attract new buyers from across the board and the pricing of vehicles, such as the Lancer sedan at $26,350.

“Last year, twice as many buyers in this group chose the Lancer than its nearest competitor – a trend that’s set to continue with our attractive new 2015 line-up.”

The small SUV market showed strong growth for the marque, with the ASX’s sales up by 80 per cent. Cook also reports strong interest in the Pajero and Outlander plug-in hybrid electric vehicle (PHEV).

“So quickly was this vehicle adopted by eco-focused individuals and businesses, it singlehandedly elevated New Zealand to the status of the world’s fastest-growing PHEV nation.”

This year, competition in the light-commercial market is set to fire up with a number of marques launching new models – and Cook hopes the Triton will help boost Mitsubishi’s numbers.

“Many prospective customers already have their eye on the release, in few months’ time, of the new-generation Triton ute, a powerful, athletic design that promises a significant leap forward in efficiency, safety and comfort.”