Well-priced product and compelling marketing campaigns have propelled Mitsubishi Motors (NZ) to more than double the year-on-year growth of any top ten New Zealand automotive distributor.
With vehicle sales at their highest point in decades, Mitsubishi Motors (MMNZ), and its nationwide dealer network, has capitalised through innovative product packages, such as the Lancer GSR, Kiwi heroes such as Outlander and Mirage, and the industry-leading technology of the Plug-in Hybrid Electric Vehicle (PHEV).
“We’re delighted with the response we’ve had from the market,” said MMNZ head of sales and marketing strategy Daniel Cook. “We have a great product range right now and we’re able to price it very competitively; combined with our unmatched Diamond Advantage warranty, customers are getting exceptional value and our unprecedented growth is the result.”
The brand saw its greatest success in the sale of new cars, which in the 5 months to May 2014 grew a massive 46% over the same period in 2013; the next closest competitor managed 26%. Combined with 11% growth in LCV, MMNZ’s total growth was 33% for the period, 17% ahead of its nearest rival.
Over the same period, the total market grew 13%, with new cars up 11% and LCV up 19%.
Mr Cook said, one of the secrets to the company’s success has been chipping away at monthly incremental growth, recently resulting in its 53rd month of consecutive sales increases.
“It’s been a genuine team effort,” said Mr Cook. “Everyone across our organisation has had to work hard to achieve our targets and we’re all enjoying the satisfaction of that continued success.”